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Industry Background
With the changes in the financial sector development and financial environment,domestic banking, insurance and other financial industries realize that customer service has far-reaching significance for the survival and development banks. Promotion of customer Experience is the fundamental guarantee of enhancing the competitive strength. Among them, Trading channels is one of key points of contact between customers and financial, in each contact point to provide a good customer service experience is the primary means to enhance customer satisfaction and customer loyalty. At the same time, we should establish the customer as the center, customer satisfaction oriented organization, we must pay close attention to and quantify the measurement of customer service in every link.
Finance Industry Research
Market Research
Analysis of financial industry status and trend
Competitor research
Financing demand for market business
Corporate reputation survey
Product Research
Financialproducts testing
Product preferences degree
Purchase intention
Customer research
Attitude and behavior of the target customer
Customer credit rating segmentation
Research on the health of customers
Channel Research
Network service marketing monitor
Channel preference
Mysterious telephone test items
E-channel monitoring
Marketing Research
Banking business sales
Marketing activities monitoring
Monitor and enhance the ability of sales
Training for enhancing Sales
Satisfaction / Loyalty
Customer satisfaction / Loyalty research
Employee satisfaction survey
Channel satisfaction survey
Industry Models
Bank Customer Satisfaction Survey
Churn Model
