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Our view
Satisfaction surveys are used to measure the degree achieved that a company to meet or exceed the expectations of customers to purchase products ,to find out the performance indicators of customer satisfaction or dissatisfaction directly concerned. Then it establishes priorities to improve the product or service. More efficient and rational use of resources to improve customer satisfaction.
Satisfaction / loyalty research can be used to measure business performance and major competitors in meeting customer requirements and expectations. It can find out the competitive strengths and weaknesses.
Research ideas
Satisfaction survey is the whole process to establish a research system from the satisfaction monitoring, diagnosis satisfaction research, enhance satisfaction study three aspects . It is easy to grasp the true voice of the customer,understand service status,discover weakness of service, promote service upgrade, in order to achieve promotion of satisfaction.
Satisfaction monitoring
From the customers' needs,GYR confirmsfour key indicators of customer quality requirements, functional requirements, extension demand, price demand.The use of questionnaires, next inspection, unannounced visits, outbound, interviews, focus groups and other means of monitoring will help companies accurately measure customer satisfaction and loyalty.
Satisfaction diagnosis
By customer expectations research, competitor benchmarking study, research and other customers complain,GYRuses KANO, ACSI, VOL, the triad technology to build customer satisfaction comprehensive diagnostic model which dig factors ofcustomer expectations and resentment factor.
Satisfaction upgrade
Integrated pre-satisfaction survey and diagnosis results, GYR help enterprise to propose quantifiable operational improvements, optimizing service processes, repair services in the weakness, customer retention and development , thus steadily enhance customer satisfaction.
Satisfaction upgrade
GYR has a certain influence in the satisfaction research field. Not only in the satisfaction survey we have more than 8 years in the field project managers, but also research industry has be expanded from the first communication into the fields automotive, medical, finance, hotels. Now we have a wealth of industry resources, project experience and promotion strategies.
