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Our view
Under more homogeneous product competition situation, companies need to understand consumer better from many angles ,such as psychology, behavioral science and other departure, to research on consumer needs, habits, attitudes and behavior not only taps the potential demand and consumption motivation, but also encourage enterprises to find their own target market with the study results of predict consumer behavior.
Research ideas
GYR will analyze the attitude of consumers, habits and behavior by interviews, focus groups and so on from product development, marketing and after-sale tracking the spread of the entire product life cycle. We will cluster analysis for clients and then develop the practical product policy.
U&A .
Through understanding user behavior and attitudes by dividing population characteristics, using experience and cause problems, GYR analyzes the relationship between consumers and brands, consumers and consumer, products and product, consumer and product, to help enterprises to a more comprehensive and thorough understanding of the consumer
Shopper
GYR has a clear definition of the difference between consumer and shopper, consumer willingness and buying behavior. Through learning all the elements which sites in buyers last link in the consumer shopping, GYR has the analysis of the factors that ultimately its sales terminal which had a role in the purchase and help companies find the way that shoppers can be effectively influenced.
Our advantages
GYR has dedicated user research team, covering psychology, statistics, sociology and other disciplines talents, and establish strategic partnership with domestics universities. Adhering to the "Thinking a little more than the user" for the study of philosophy, GYR excavates user need depthly and creates value for the enterprise.
