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Industry Background
Since its inception,GYR has been invited to carry out research for the FMCG industry,covering products from food and beverage to the life of supplies. According to industry dynamics and business needs, GYR grasps the real market situation and carry out research.Using methods of qualitative and quantitative,GYR digs consumers’demand,has an insight into consumer attitudes and behavior and discover practical and reliable market opportunities,to provide enterprises with practical advice and suggestions.
FMCG Industry Research
Market Research
Market environment research
Market entry study
Competitor research
Product Research
New product concept testing
New packaging test / pricing test
Research on interest point of products
The problem existed in product
Consumer Research
Demographic characteristics of consumers
Channel customer satisfaction study
Consumer satisfaction research
Channel Research
Enhance the terminal channels
Monitoring channel
Consistency monitoring terminal services
Communication Research
Advertising concept testing
Advertising film test
Advertising effectiveness study
Marketing Research
Research on ways to FMCG Promotions
Industry Models
U&A
